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Surabaya, Indonesia – 20 July 2025. KAPPI Global supported an insightful coffee trip across Indonesia’s most significant coffee-producing areas, led by Judith Ganes, President of J. Ganes Consulting. Accompanied by Moelyono Soesilo and the SKA team, the journey took place from July 12–20, 2025, covering Lampung, West Java, and East Java to explore coffee production advancements, identify growth opportunities, and promote Indonesian coffee globally.

Exploring coffee production in Lampung

The trip began in Lampung, where the delegation visited Robusta coffee plantations and warehouses in Tanggamus. Lampung is one of Indonesia’s largest Robusta-producing regions, playing a vital role in meeting domestic consumption and supporting exports.

During the visit, discussions with farmers and warehouse operators highlighted both the strengths and challenges of the region’s coffee industry. Topics included improving farmer access to inputs, addressing fluctuating market prices, and enhancing post-harvest handling. The visit also emphasized Lampung’s role in supporting Indonesia’s continued presence in the global Robusta market.

Coffee talk with local traders

A highlight of the Lampung visit was a coffee talk with local traders. Ganes and the team met with key stakeholders to discuss market trends, the obstacles faced by smallholder farmers, and opportunities for expanding Indonesia’s coffee exports.

The dialogue underscored the importance of strengthening collaboration across the value chain. Traders expressed optimism about Indonesian coffee’s prospects but also noted the need for greater investment in quality assurance and market promotion. The session reinforced the significance of building stronger links between producers and buyers to unlock Indonesia’s export potential.

Arabica coffee development in West Java

In West Java, near Pengalengan, the group toured Arabica coffee farms and observed ongoing efforts to improve both yield and quality. West Java has gained attention for its Arabica origins, with coffee grown at higher altitudes and offering distinctive flavor profiles sought after by specialty markets.

The team explored sustainable farming techniques, including shade management and selective harvesting, which are helping farmers produce beans with consistent quality. Discussions with local cooperatives revealed a growing interest among younger farmers in adopting modern practices, ensuring the continuity of Arabica production in the region.

These initiatives are aimed at positioning West Java coffee more competitively in premium international markets, particularly in Japan, Korea, and the United States.

Coffee production innovations in East Java

The journey continued in Jember, East Java, a region with unique microclimates favorable for Arabica production. Here, the group observed innovative practices designed to improve sustainability and quality control.

Local farmers and institutions showcased experiments with improved seedlings, precision fertilization, and controlled fermentation methods. These innovations are expected to enhance not only productivity but also the distinctiveness of East Java’s coffee in global markets.

East Java’s potential for growth was evident in its strong farmer networks and commitment to better post-harvest processing. The region is increasingly recognized for its specialty Arabica, which could expand Indonesia’s market share in high-value segments.

Building connections in Surabaya

The trip concluded in Surabaya with a coffee meetup that brought together traders, roasters, coffee enthusiasts, and industry professionals. The event served as a platform for exchanging insights on emerging trends, from sustainability certifications to consumer preferences in international markets.

Participants highlighted the need to build stronger branding for Indonesian coffee and to foster long-term relationships with overseas buyers. The meetup also provided an opportunity for younger entrepreneurs and small roasters to connect with established players in the industry.

Promoting Indonesian coffee globally

The coffee trip reflects KAPPI Global’s commitment to advancing Indonesia’s coffee sector through education, capacity building, and global promotion. By highlighting local strengths while identifying areas for improvement, KAPPI Global continues to foster strategic partnerships and encourage sustainable practices.

“Indonesia’s coffee story is one of diversity and potential,” said Judith Ganes. “Through collaboration among farmers, traders, and global stakeholders, we can increase recognition of Indonesian coffee and secure a stronger position in world markets.”